William Grant & Sons has announced a makeover for its Glenfiddich single malt whisky, said to balance modernity with heritage while drawing on five generations of the distillery's family history.

The new design pays homage to the 1960s - a decade defined by Glenfiddich’s pioneering role in transforming single malt Scotch into an international powerhouse.

The new packaging design will roll out worldwide from April 2026.

Glenfiddich's iconic stag remains central in the new design. The stag has featured on the bottle since the 1960s and was originally inspired by Sir Edwin Landseer’s 1851 painting The Monarch of the Glen.

The reworked icon is intended to reflect the character of the whisky and is framed by the distillery’s founding year of 1887.

Glenfiddich’s wordmark has also been adapted to feature Sans-serif typography that is said to evoke modernity while paying tribute to British type design, as well as the wordmark that first appeared on the brand’s bottles in the 1960s.

The redesigned Grant family crest is also now embossed, serving as a centerpiece along with its 'Stand Fast' motto, which stands as a testament to the family’s multi-generational stewardship.

The distillery's new identity was first revealed on the Aston Martin Formula One Team 2026 car as part of the brand’s partnership with Aston Martin and the Aston Martin Formula One Team.

Kanpai!

88 Bamboo Editorial Team