Whitley Neill Gin Makes RTD Debut With Flavours Rhubarb & Ginger Ale And Yuzu & White Strawberry Lemonade

Whitley Neill has marked its foray into the UK's ready-to-drink (RTD) market with two new gin-based flavours: Rhubarb & Ginger Gin with Ginger Ale, and Yuzu & White Strawberry Gin with Lemonade.

The brand’s Japanese Yuzu & White Strawberry RTD is said to boast a vibrant, aromatic yuzu citrus flavour complemented by a delicate sweetness of white strawberry.

On the other hand, the Rhubarb & Ginger gin variation should combine the tanginess of rhubarb with the spice of ginger, along with ginger ale's refreshing finish.

The new range is intended to complement the existing lineup of Whitley Neill gins, which includes Distiller’s Cut London Dry Gin, Rhubarb & Ginger, Blood Orange, and Raspberry.

Whitley Neill’s entry into the RTD category aligns with Attest data showing that 41% of UK consumers now shop for ready-to-drink products.

Both flavours are available at 8.3% ABV in 250ml cans, each containing 50ml of Whitley Neill gin. While they are available for purchase as individual cans priced at £3.25 (US$4.40) each, they also come in 12-can multipacks.

Kanpai!

88 Bamboo Editorial Team