Yep, it's exactly what it sounds like! In a rather historic move, Fireball Cinnamon Whisky has welcomed its first flavored whisky to add to its core range. 

The aptly named "Blazin' Apple" promises a marriage of the brand's signature cinnamon heat with sweet and crisp apple note.

To celebrate the launch, the brand has teamed up with actor Ben Schwartz from Parks and Recreation for a new creative campaign. The television and digital ads humorously highlight famous moments in history involving apples, with witty nods to Snow White, William Tell, and Sir Isaac Newton.

Danny Suich, global brand director for Fireball, said: “Apples have had some iconic moments in mythology, fairy tales, even history books – but let’s be real, their true peak is pairing with Fireball.

“Call it bold, but we’re betting Blazin’ Apple earns its spot in the apple hall of fame. We think our fans are going to love this temptation in a bottle.”

Launched in 2007 by the Sazerac company, Fireball has become synonymous with Cinnamon-flavored whisky in drinking circles all over the globe.

Bottled at 33% ABV, Blazin’ Apple is now available nationwide in the US in 50ml and 750ml bottles.

Kanpai!

88 Bamboo Editorial Team