Absolut's luxury vodka brand Elyx Vodka has released a new refreshed design, drawing inspiration from art deco influences reminiscent of the 1920s’ lavishness. This comes as part of a redesign aimed to emphasise the heritage and production process of the Elyx brand, amid a backdrop of rising demand for ultra-premium spirits.

Originating from the southern Sweden region in Åhus, Elyx Vodka is distilled from winter wheat that has been grown at the Råbelöf estate since the 1400s, and is bottled at 42.3% ABV. The brand's vodka has been produced using a manually operated vintage copper still from 1921.

The brand's refreshed design features patterns of vodka's key base ingredient, winter wheat, and the copper colour and design of the bottle is intended to reflect the hundred year old copper still that helps to delivery the silky smooth texture and taste of Elyx Vodka. Absolut announced that this refreshed designed will be rolled out in its key markets, including the UK, US, Brazil, Turkey, Morocco, and global travel retail.

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88 Bamboo Editorial Team