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Cointreau Celebrates Six Cities' Cocktail Culture With Limited Edition 6-Bottle Collection


Cointreau has unveiled a six-bottle travel-exclusive collection, each of which pays homage to the cocktail culture of six countries.

The Cointreau Cocktail Cities Limited Edition Collection inclues six distinct bottles sporting a design that pays homage to a city and a cocktail. The Sydney and Melbourne bottles features icons of their cities and  the Margarita, while the Singapore bottle showcases the Singapore Sling. The London bottles (Heathrow and Gatwick) highlights the Sidecar, Paris the Mimosa, and Dubai the Cosmopolitan.

Rémy Cointreau will be supporting the collection’s launch with activations at various participating city’s airports, starting with Sydney  Airport’s Terminal 1 until 30 June, where travellers will spot attention-grabbing’ visuals of Australian landmarks and symbols, such as the Sydney Harbour Bridge and koala bears, as well as tools and installations for customer engagement.

 

A 'Magic Run' game engages travelers with cocktail suggestions and Cointreau fun facts. Meanwhile, a central tasting bar offers consumers the chance to sample a mixed Cointreau cocktail and discover the new limited-edition bottle.

In a further initiative, Cointreau has partnered with Mexican restaurant chain Hecho en Mexico, which operates 20 venues across Sydney and Melbourne. This collaboration offers a "bounce-back" promotion: travelers who purchase a Cointreau Cocktail Cities Sydney Edition bottle are eligible for a complimentary Margarita at Hecho en Mexico's Sydney bar.

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So if you're headed to these cities, keep your eyes peeled!

 

Kanpai!


88 Bamboo Editorial Team