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Amarula To Debut African Gin

What you need to know:

  • Distell's Amarula, is making a debut for its African Gin, which will kick off in Europe in September 2022, specifically finding its way to UK available on Amazon. The gin will specialise in using the marula fruit that the brand is famous for and is indigenous to Sub-Saharan Africa.

  • The marula is harvested, washed, destoned, pulped and cooled before being distilled into a fruit spirit before being distilled with other botanicals.

  • According to the brand, tasting notes include "juniper, orange blossom, spicy grains of paradise, and sweet, tart marula fruit."

  • It's worth noting that for every liter of Amarula African Gin sold, 1 GBP will go towards the Amarula Trust that supports elephant conservation, empowering and strengthening African communities.

  • The gin is bottled at 43% ABV and will retail for an RRP of 28 GBP for a 700ml bottle.

 

(Image Source: Amarula)

 

Distell's Amarula, famous for its African cream liqueurs specially using the marula fruit, is making a debut for its African Gin, which will kick off in Europe in September 2022, specifically finding its way to UK available on Amazon. As you might expect, the gin will specialise in using the marula fruit that the brand is famous for and is indigenous to Sub-Saharan Africa.

The marula is harvested, washed, destoned, pulped and cooled before being distilled into a fruit spirit. Other botanicals include juniper, orange peel, orange blossom and grains of paradise, which are then distilled into the fruit spirit.

According to the brand, tasting notes include "juniper, orange blossom, spicy grains of paradise, and sweet, tart marula fruit." or basically whatever went into the spirit, we suppose.

  

(Image Source: Amarula)

 

“We’re excited to encourage gin drinkers to taste something for the first time and try our refreshingly unique spirit as one of the characteristics of gin drinkers is adding to their repertoire and experiencing new flavours.

“We’re confident that gin drinkers will soon understand why elephants make their annual pilgrimage to enjoy the fruits of the marula harvest. And add our exotic gin to their Amazon baskets to try at home."

- Charmelle Conning, Amarula Global Brand Lead

 

It's worth noting that the gin was awarded a Gold from The Spirits Business' Gin Masters ahead of its launch and for every liter of Amarula African Gin sold, 1 GBP will go towards the Amarula Trust that supports elephant conservation, empowering and strengthening African communities.

The gin is bottled at 43% ABV and will retail for an RRP of 28 GBP for a 700ml bottle.

After the initial launch in the UK, the gin will work to expand distribution to Germany, France and Poland.

 

Kanpai!

 

@111hotpot